Emotional Content vs. Emotional Branding: There Is a Difference
Emotional Branding is a concept that is being discussed more everyday as experts and companies are starting to realize there is far more to effective PR than just exposure. That really is about advertising, and it’s very important. It builds credibility.
However, the experts who are the most effective in raising their platform and become a thought leader globally are the experts who learn the powerful strategy of Emotional Branding Design.
Emotional Branding is not just about having emotionally charged content. I see experts every day spending huge amounts of money to infuse emotional content into their PR platform. That is helpful, however it is not the same as an Emotional Brand.
There are many consultants who will help you create a memorable tag line..something people can remember and hook into emotionally. But again, that is not an Emotional Brand. A powerful tag line is very important, but it needs to be based on a solid Emotional Brand and not just a stand-alone concept or catch phrase.
Emotional Branding is the magic sauce that top tier experts know how to create. It produces the “Tony Robbins’ effect, even if you never aspire to be at that level. You can have a quiet PR presence and be a thought leader that creates and leads global conversations. You can be a highly renowned, celebrated and powerful personality. It all comes down to working in a strategic way that relates to your unique Emotional Branding Design.
Audience loyalty, memorability, strategic and unique emotional connections positioned on a profound level, and a sense that people truly need you to help them move to a place they want to be…that is what changes lives.
© Copyright 2019 Anne Leedom
Anne Leedom is the Founder of Anne Leedom PR, a premier online branding and placement agency for experts, authors and products. Anne is featured regularly in national media and has provided the branding strategies for many of today’s leading experts. For more information visit www.anneleedompr.com.